Three months after having joined the Lagardère Group, Didier Quillot lifts the veil on the organization chart of Lagardère Active Media, the new entity bringing branches Hachette Filippachi media, in the press, and Lagardère Active, in the audio-visual sector. A set of 2.2 billion euros of turnover. "The goal is to bring these two activities to accelerate the digital transformation of the Group and bear the marks of the Group on all media", he commented. The ambition is to make the Lagardère Group one of the world leaders in the publishing of content on all media. "The new organization must allow to unify the strategy and reduce costs," said the ex-PDG of Orange France. A study has been commissioned to Arthur d. Little to support strategic choices, which will be announced end of January.
The new chart formalizes the last out of the old guard. Jean-Paul Denfert-Rochereau and Pascal Bellanger, who were respectively responsible for international and Finance of HFM, go. On the other hand, new heads arrive. The former Director of the writing of the "Parisien" Christian de Villeneuve is appointed General Manager of the editors of the news magazine pole. "In press, the group is present on virtually all segments of the market." "But should, according to the titles carry the brand in all countries and all media," notes Didier Quillot. According to him, the success of the weekly "It" sold 5.5 million copies around the world appears as a model to be replicated. Similarly "Psychology Magazine", which was able to develop on the bimédia, is an example.
The digital age
On the other hand, titles, structurally and sustainably deficit in advertising revenues and result will be arrested. Concerning the regional daily press, Didier Quillot confirmed that it was to be weakened. Operationally, the Group Lagardère, Interdeco and LAP two advertising boards, are merged to give birth to the second board French behind that of TF1, with a turnover of 900 million in net, led by Constance Benqué.
In the audio-visual sector, the new group intends to strengthen its leadership in the production of works of fiction but now also first place in flux (entertainment and reality) programs. It is the task entrusted to Alexis de Gemini, defector from the M6 group. Finally, the major objective assigned to the new direction is to bring the group into the digital age. Currently, only a small part of the turnover comes from the Internet. Julien Billot, defector of Orange, should reflect on the Group's Web strategy, with the generalization Web sites for all brands of the Group and with a possible incursion in the area of Web 2.0, if a viable economic model is found. In the field of digital, Didier Quillot "is not preclude partnerships or make acquisitions." In contrast, the ex-patron of Orange France was very clear: Lagardère Active Media will become a mobile operator or an Internet access provider.
In the presentation of the organization chart ambiguity remains: the sport theme of major development of the group with the recent acquisition of SportFive is not part of the perimeter of activity.
Latin America is part of our DNA he saidIt only has even not shaped his political lineIn the 19th century Karl Marx thought capitalA new voluntarism which is bearing fruitThis is particularly true for small valuesRefers to only a few invisible workers toolsOther companies develop their training devicesEADS has the means to overcome the problemOf course growth takes off and is above 5But the words are no longer enough to reassure
