But we choose our partners carefully said Bob Iger

Disney took over colors. Almost a year after the arrival of Bob Iger to his head, the company has posted for its third fiscal quarter, a growth dans each of its divisions. All with a profit of $ 1.13 billion. A first! "We remain focused on creativity." This is our first concern. "The redemption of the Pixar studio is an example", explains the "Echos" Bob Iger, the CEO of Disney, crossing Paris weekend last for the exhibition "There once was a Walt Disney" at the Grand Palais.

Media company conducted a plan of dismissal of 650 people in the studios in July, and it has reduced production budgets and marketing of the studio Miramax from 1 billion to $ 300 million. The group prefers now refocus on creations Disney, as the film "Pirates of Caribbean, the secret of the trunk cursed" just beyond the 1 billion global box-office. "This is the third time in the history of cinema that film reached this figure," adds CEO.

Agreement with Apple

The technology is still the second strategic axis of the company. Agreement announced the week with Apple goes in this direction. ITunes Music Store online site offers download 75 films of the group for viewing on PC or on the portable digital audio / video iPod. This is the strategy that attempts to replicate Microsoft launching Zune, competitor to the iPod (see page 28). "We are open to other partnerships." There is no exclusivity with Apple. "But we choose our partners carefully," said Bob Iger.

Disney offers already on iTunes Music Store selling TV series ("Lost", "Desperate housewives", "Grey's Anatomy") the aftermath of their broadcast on the ABC channel, subsidiary of the group. September 22, seven operas, funded by advertising this time will be available on the Net. ABC hopes to make 1 billion of turnover in the next five years of the resale of these dramas, according to Anne Sweeney, head of TV and entertainment activities. This amount includes the sale of episodes on mobile phones.

Indeed, Disney has launched two offers of telephony in the USA, ESPN Mobile and Disney Mobile. "The ESPN offer experienced difficulties." The price, in particular, was too high. On the other hand, we have high rates of return on Disney Mobile. Concerning the extension of this offer in England, we have chosen to delay the launch, because the situation has changed in the market with O2. "We prefer to focus on the United States as a first step," said the CEO.

Adaptation to the international

Finally, Bob Iger to develop international sales. Today, the group carries out 75 of its activities in the United States. This internationalization is the adaptation of content for local markets. For example, the concept of the television series "desperate housewives" was sold and reworked in Argentina under the title "clusters of casa desesperadas". The Group developed also on the opening of new parks, such as Hong Kong, pending may next investment Singapore. "Many countries, like China, and the India would like to have their Park." "But I have nothing to announce at this time," but said the CEO.

Open a year ago, the Hong Kong Disneyland Park has recorded slightly more than 5 million visitors. But the initial objective was to reach 5.6 million visitors. Disney invested $ 320 million to be shareholder of this park at 43, while the Hong Kong Government has the remaining 57. In France, Euro Disney attendance figures are expected in November.