SNCF accelerates on the new tools of communication. On the occasion of its first client visit, Thursday night at the Carrousel du Louvre in Paris, the railway undertaking has presented a series of innovations designed, says she, to facilitate travel. Small review of the most significant innovations.
An info traffic radio
The first of these is the creation of SNCF La Radio, a digital radio emitting 24 hours a day. It broadcasts every 15 minutes from 6 p.m. to 9 p.m. information on rail traffic with 21 regional stalls, allowing the listener to listen to the information on the area that interested him. This media, designed with the help of GOOM Radio (headed by the former Director of programmes of NRJ, Roberto Ciurleo) and Robert Namias (former Director of the information on TF1), is available on the Internet sites of the company on 3 G mobile phone and will be progressively stations via "sound showers" managed to docks and client spaces. On the other hand, SNCF radio is not broadcast on the wireless network, but you can listen to it on the future 3 G radios. Delays in series on the TGV Eurostar, lines B and C of the RER in Ile-de-France, interruption of traffic in Valencia the snow: thirty journalists animating this radio does not matter, missing Friday last, to give customers information on... trains which do not at the time.
A comparator of rates
Regularly contested for the opacity of its tariffs related to the practice of the "yield management" (the unit revenue optimization), the SNCF finally promises to find the best price in a calendar of all available fares on its voyages-sncf site. In the first quarter, can view the best rates of the day on 25 for one-way destinations and over a period of three weeks. And in the second half, it will find the best fare in a calendar of all rates available nibles, including promotions and over a period of one month. At the end of the year, nearly 300 destinations are covered.
The "e-ticket".
As airlines, SNCF took the turn of the electronic ticket, with the intention term suppress composting. Thus for holders of the new map Grand traveler equipped with a barcode, it will serve as a proof of the title of transport on the train, the controller checking the validity of the travel via his laptop computer. Ditto for confir programming paper for a purchase online, that the "e-ticket" was printed at home station or at his place of work. The electronic ticket should be generalized in the year, but the client will always opt for a standard ticket.
Claims on the Internet
They will be available by the summer, promised the President of SNCF, Guillaume Pepy, a commitment of response "within 48 hours." The company deals with 1 million claims per year.
Internet on board
Already experienced on the TGV Thalys, this service will be launched before the summer on the TGV Est, with an investment of EUR 50 million. It is mainly based on the principle of binding satellite with an antenna located on the roof of the train, connected to a local dial to Wi - Fi access points in each car. The client may access to the Internet and portal services, of which some will be paying.
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