Consumer Sentiment Index June 2003October 2008 Figure 34 U

How You Will Benefit from this ReportThis report includes a comprehensive view of landscaping design and installationservices, providing information and insight to anyone directly or indirectlyinvolved with the industry. Thisreport examines the important trends and factors for growth that will affect thelandscaping design and installation industry through 2013. This report will help:Landscaping and related firms recognize that the current environment is apotential springboard for professionals to grow and profit from their uniqueexpertise. Marketing managers identify market opportunities and develop targeted promotionplans for both residential and nonresidential customers.

Business development executives understand the dynamics of the market andidentify possible partnerships. Information and research center librarians provide market researchers, brand andproduct managers and other colleagues with the vital information they need to dotheir jobs more effectively. Chapter 1: Executive SummaryScope of This Report Methodology Classifications and Definitions Government Classifications Industry Classifications of Landscaping Establishments Landscaping Industry Practitioner Hierarchy Landscape Architects - Scope of Work Landscape Architects - Training and Certification Landscape Designers - Scope of Work Landscape Designers - Training and Certification Landscape Contractors - Scope of Work Landscape Contractors - Training and Certification Landscape Maintenance - Scope of Work Market Size Table 1-1: U.S. Market for Landscaping Design and InstallationServices, 2009-2013 (establishments in units; revenues in thousands of dollars) Factors That Affect the Landscaping Industry Major Trends in the Landscaping Industry Features of Outdoor Design Environmental/Green Issues Xeriscaping - Natural Landscaping Green Means Green Outlook Competitive Landscape Marketing & Distribution Building Business Through the Industry Associations are the Backbone of Landscaping Partnerships with Allied Professionals Figure 1-1: Landscape Architects Sources of Business 2002 (percent) Partnerships with Associated Enterprises Partnerships with Government Agencies Exhibits and Demonstrations to Entertain and Educate Television Has a Channel for Everything Magazines Books Consumers Purchase Decisions Seasonality Range of End Users Residential vs.

Non-Residential End Users Figure 1-2: Landscape Architects Revenues by Market Segment, 2002 (percent) The Residential Market Figure 1-3: Role of Landscaping in Choice of Residence, 2006 (thousand units) Table 1-3: U.S. Adults Who "Bought" an Outdoor Deck, Porch or Patio orLawn/Porch/Patio Furniture in the Past 12 Months, 2006-2008 (percent of adults) Money Matters Figure 1-4: Luxury Amenities in Affluent Households (percent) Home Values are Important Figure 1-5: Index of U.S. Homeowners, 2005 (percent) Regionality Chapter 2: The MarketScope of This Report Methodology History of Landscaping Modern Landscaping Landscaping Before the Industrial Revolution Classifications and Definitions Government Classifications Industry Classifications of Landscaping Establishments Landscaping Industry Practitioner Hierarchy Landscape Architects - Scope of Work Landscape Architects - Training and Certification Figure 2-1: Membership in American Society of Landscape Architects, 2004-2007 Figure 2-2: Billable Hours of Landscape Architects Compared to Previous QuarterQuarterly, Q3 2007-Q3 2008 (percent of firms responding) Figure 2-3: New Inquiries for Landscape Architects Compared to Previous QuarterQuarterly, Q3 2007-Q3 2008 (percent of firms responding) Figure 2-4: Next Quarter Hiring Plans by Landscape Architecture Firms Quarterly,Q3 2007-Q3 2008 (percent of firms responding) Landscape Architects - Compensation Table 2-1: Employment and Annual Earnings of Landscape Architects, 2004-2008 (indollars, except employment, which are actual figures) Landscape Architects - Clientele Landscape Designers - Scope of Work Landscape Designers - Training and Certification Landscape Designers - Compensation Landscape Designers - Clientele Landscape Contractors - Scope of Work Landscape Contractors - Training and Certification Landscape Contractors - Compensation Landscape Contractors - Clientele Landscape Maintenance - Scope of Work Market Size Table 2-2: U.S. Market for Landscaping Design and Installation Services,2004-2008 (establishments in units; revenues in thousands of dollars) Figure 2-5: U.S. Landscaping Architect and Landscaping Services Establishments,2004-2008 (thousand units) Figure 2-6: U.S. Landscaping Architect and Landscaping Services Revenues,2004-2008 (in billions of dollars) International Aspects Figure 2-7: U.S.

Imports and Exports of Architectural, Engineering, and Other Technical Services, 2004-2008 (in billions of dollars) Market Forecast Factors Contributing to Growth Near-term Outlook Five-Year Outlook Table 2-3: Forecast of U.S. Market for Landscaping Design and InstallationServices, 2009-2013 (establishments in units; revenues in thousands of dollars) Chapter 3: Trends and DynamicsFactors That Affect the Landscaping Industry The Economy Drives Everything Income/Disposable Income Figure 3-1: U.S. Personal Income and Personal Disposable Income, 2004-3rdQuarter 2008 (in billions of dollars) Figure 3-2: Percent Increase in Personal Income and Personal Disposable Income,2004-3rd Quarter 2008 Consumer/Small Business Confidence Figure 3-3: U.S. Consumer Sentiment Index, June 2003-October 2008 Figure 3-4: U.S. Housing Starts and Completions, 2003-September 2008 (inthousands of units) Figure 3-6: U.S. New and Existing Single Family Home Sales, 2004-September 2008(in thousands of units) Figure 3-7: U.S. Median and Average Square Feet of Floor Area in Detached NewOne-Family Houses, 2003-2007 (in thousands of units) Figure 3-8: U.S.