Cohosts Kutcher and Rosehave final authority to determine the winner

& HOLLYWOOD(Business Wire)Today, Qik (), the leading live mobile video streaming platform, andKatalyst Media (), an original content production companyco-founded by Ashton Kutcher and Jason Goldberg, announced "24 Hours Sundance"(). "24 Hours Sundance" is an online reality showcompetition, broadcast live from the Sundance Film Festival via Qik and shotusing the Nokia N95 8GB and Nokia N85 handsets. The contest will pit four socialmedia mavens - Meghan Asha, Matt Marshall, CJ Peters and Irina Slutsky - againstone another in a time-based race to complete a number of challenging tasks.Bellrock Media (), a digital media company backed by theJapanese entertainment giant Yoshimoto Kogyo, is a global production partner inthis collaboration. Throughout a 24-hour period, co-hosts Actor/Producer Ashton Kutcher and Founderand Chief Architect of Digg (), Kevin Rose will assign contestantsnew challenges every three hours. The "24 Hours Sundance" final rankings andwinner will be determined by the completion of tasks.

Co-hosts Kutcher and Rosehave final authority to determine the winner. The trials and tribulations of each maven will be broadcast live via Qik andavailable at from 9:00 a.m MST on Jan 17 until 9:00a.m MST on Jan 18. Qik and Katalyst Media have partnered with YouTube to makethe footage available on YouTube indefinitely at "We are thrilled to team with Katalyst Media to broadcast the original contentproperty 24 Hours Sundance," said Ramu Sunkara, co-founder and CEO of Qik."This unique Web event will bolster Qiks exposure to general entertainment,film, and media influencer communities as well as a larger audience ofconsumers. The Qik team could not be more excited to be involved-and to find outwhat will happen when Web celebrities compete-in this live reality show event atSundance." Shortly after being introduced to Qik, Kutcher became an avid user, streamingvideo live from his cell phone to the Web while at work, at play, and even onhis way to vote in the 2008 U.S Presidential election.

He is now integratingQiks live mobile video capabilities into the concepts for several entertainmentproperties Katalyst is developing for digital and television broadcast media. "When I was first exposed to Qik, I immediately recognized the entertainmentpotential of live mobile video on the Web," said Kutcher, Katalyst Mediaco-founder. "At Katalyst Media, we began Qikking in our development process,and soon became hooked on linking video-based interaction and community feedbackwith professionally produced, original content. Qik is a new genre ofentertainment, and 24 Hours Sundance is our first experiment in live realityshow programming on the Web, seen through the lens of a time-based event such asSundance." Participating Online PersonalitiesParticipating in "24 Hours Sundance" live from Park City, Utah on Jan.

17 and18 are two co-hosts and four social media mavens: Ashton Kutcher, co-host - Kutcher is the co-founder of Katalyst Media, and aproducer and actor. Kevin Rose, co-host - Rose is the founder and chief architect of Digg(), the voice of Diggnation, and a co-founder at Revision3 andPownce (acquired by SixApart). Meghan Asha, contestant - Asha, co-founder of NonSociety (),is a technology lifecaster who co-produces and hosts TMI Weekly(), a tri-weekly chat show featuring life, tech, and stylecontent. Asha will be teamed with NonSociety Producer Megan Alagna throughoutthe competition.